This blog page will hopefully provide some truly cracking content on content marketing, offering advice, information and a few laughs along the way. If you have a digital marketing question please feel free to email me on helena@helenabaker.com and I will do my damnedest to cater a blog to your specific query.
The Wild West of Corona marketing
It has been quite some time since I wrote a blog, which I suppose is marginally embarrassing for a content writer. However, there is a saying about the tailor’s kids or something to that effect, and I suppose I was rather busy moving to a new country. However, if anything would compel me to retake […]
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Happy One Year LinkedIn Anniversary to me
Over the past year, I have invested a great deal of time and energy in understanding and playing with my LinkedIn strategy. Working to gain a firm grasp of this tool as a way of gaining qualified leads. The reason for this was twofold: I was attending far too many networking events, many of which […]
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My LinkedIn journey
As most of you may well have noticed for the past three months or so I have been diligently and assiduously posting every day on LinkedIn with posts that, I sincerely hope, both entice and excite. However, this decision did not just come out of a vacuum, it is part of a deliberate and clear strategy […]
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What does Gutenberg actually mean?
Before I start this article I feel inclined to add that I am not a tech-y. Not by a long shot. However, by nature of my job I have had to get on board. And, in truth, I have enjoyed much of my learnings about the intricacies of SEO and the technical nature behind WordPress. […]
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Unexpected costs of being a freelance copywriter
So you’ve ruddy done it, you’ve set up your own freelance copywriting business, for which I congratulate you. This is the hard part. Taking the leap, making the jump and any other metaphors you wish to apply in this specific case. However, whilst you may think making the decision to leave behind your cosy, secure […]
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