As a freelance copywriter I am approached by business owners from all walks of life looking for me to provide them with a tone of voice and a way of communicating with their target audience. However, sometimes I write content that is so niche and so obscure, I do sometimes wonder what on earth I […]
Read More
So I attend a lot of networking events, and obviously whilst they all have perfectly admirable ethoses of making friends, building contacts, peer to peer learning etc, let’s be honest we all attend these events to get more clients. That being said, whilst I don’t always relish the idea of waking up at silly o […]
Read More
So I had a fantastic August. I don’t know how and I don’t know why, but somehow I managed to earn the most ever in a month. And this was despite being out of the country for half of the month, so I was happy. Doubly so, because September is always good, it is my […]
Read More
My business is 3 years old this week, which is a pretty exciting milestone. Now, in Jewish tradition, Orthodox Jewish boys have their first haircut at the age of 3. If anyone is interested this is known as an “Upsherin” and is celebrated, as with any Jewish event, with copious eating of food and much […]
Read More
It has been a shamefully long time since my last blog, because it’s been pretty busy at HB HQ. Beyond writing content for my lovely clients, I also had the pleasure of exhibiting at the YBC exposition on Friday, which was a really fantastic opportunity for me to get my schmooze on and force-feed individuals […]
Read More
We’ve all been there – had some poor sod try to sell you their wares in the most desperate and unappealing fashion possible. The conversation may start off innocently enough – a question on your job, interest or hobby. But, little do you know your partner is simply waiting for an “in,” that will […]
Read More
Anyone who knows me, knows that I am a relatively straightforward person if tinged with a slightly complicated soul. Which is why, over the years I have read many a blog by people who started their own business and just hang my head in bewilderment. Because, unless they live in an alternate reality (unlikely), there […]
Read More
Virtual reality, the possibility of fully immersing yourself in a world of possibility through the use of some pretty impressive spectacles, that I can’t even pretend to understand, is on the rise. The price is still prohibitive, and the technology is still primitive compared to what we will probably be seeing in 10 years, but […]
Read More
So I admit it….I took my eye off the ball. I was blogging regularly and really working to enhance my brand. But, then client work got in the way and I committed that cardinal sin of working solely “in” my business instead of “on” it. So whilst I was busy encouraging my clients to assiduously […]
Read More